From a long term perspective, bottled water is a new option for the consumer on the go to choose from. In a market that was previously dominated by juices and soft drinks, bottled water has grew into a multi-billion dollar industry. New companies are entering into the bottle water business everyday, even popular soda producers have created their own brands of water.
There is water with flavors, water with vitamins and water that is just water. Companies have initiated expensive advertisement campaigns and each one promises the purest water on the market. If a company is going to be successful they need to be good at marketing and offer something new to the industry.
Waiakea Enters the Industry
Waiakea, under the leadership of Ryan Emmons, has came up with a truly innovative idea for its water. Based out of Hawaii, Waiakea runs all of its water through Hawaii’s natural volcanic rock formations. This doesn’t only filter the water, it also adds healthy minerals found within Hawaii’s volcanic waters.
This creates a slightly higher PH value in comparison to pure water. Waiakea water’s PH level is a result of the healthy minerals added to the water during the filtration process.
Along with the filtration process, Waiakea’s Water is made truly unique by its bottle. The newly announced bottle degrades at a much faster rate than normal plastic bottles. Waiakea are aware of the harm that plastic products are doing on the oceans of Earth and are doing what they can to prevent their product from harming the environment. Tons and tons of plastic that takes up to 1000 years to decompose are dropped into the oceans every year. Waiakea’s bottle decomposes in under two decades.
Ryan Emmons’ decisions have resulted in Waiakea water becoming a national hit. The product can be found in thousands of locations all across the nation. Emmons was able to take an idea he had while visiting Hawaii and turn it into a successful company.