Dr. Mark McKenna, the entrepreneur behind the aesthetic medical treatment business ShapeMed, has a brand-new venture that may revolutionize elective cosmetic medical care. Dr. McKenna recently unveiled OVME, a new cosmetic medicine business that will open its first office on March 1st in Atlanta. Dr. McKenna plans to build OVME into a national chain for cosmetic medical procedures, and their offices will offer services like Botox injections, dermal fillers and testosterone replacement to combat male-pattern baldness. OVME will also offer weight management services that use patient DNA analysis to find effective and personalized weight-loss solutions.
But Dr. Mark McKenna’s plans for OVME don’t stop at building a chain of offices across the country. He plans to design an OVME app that will allow customers to locate freelance practitioners of cosmetic medicine and order house calls–essentially, it will be like Uber, but for Botox and other cosmetic medical treatments. To accomplish this, Dr. McKenna said in an interview with Forbes, he plans to find midlevel plastic surgery practitioners at trade shows and plastic surgery society meetings and on Facebook, then offer them the opportunity to earn extra money by logging into the OVME app and locating house call requests in their area. In addition, the app will also allow patients to receive virtual consultations.
Dr. Mark McKenna graduated from Tulane Medical School, but soon after graduating, he switched from medicine to business and founded a real estate company in New Orleans. After Hurricane Katrina destroyed most of his business, he moved to Atlanta to open ShapeMed, his first foray into the cosmetic medicine business. He later sold ShapeMed to Lifetime Fitness in 2015, and he then briefly worked for Lifetime before leaving to begin work on OVME. Dr. Mark McKenna has developed an excellent reputation thanks to his focus on customer experience and his safe, risk-reducing practices, and OVME is McKenna’s most customer-centric business yet. By expanding the number of OVME offices across the country and allowing customers to receive treatment anywhere with the OVME app, Dr. McKenna’s newest business has the potential to change the way that elective cosmetic medicine is practiced.